From Austria With Love: further details have been revealed about the new James Bond Experience in Solden. Called ‘007 ELEMENTS’, the Experience is a new James Bond cinematic installation built inside the summit of the Gaislachkogl Mountain in Solden.
According to a press release issued on 19th September, the name ‘007 ELEMENTS’ is intended to reflect the visitor’s journey through a series of galleries, ‘each distilling the craft of the signature elements that define a James Bond film’. The installation will focus on Spectre, the most recent 007 movie, which saw some key scenes shot in Solden. It will also feature elements from the other titles in the world-famous EON James Bond film franchise.
The collaboration between the project’s Creative Director, Neal Callow (Art Director on Casino Royale, Quantum of Solace, Skyfall and Spectre) and Optimist Inc. Head of Design Tino Schaedler and his team, has resulted in an interactive and educational experience that promises to place the visitor directly inside the world of 007, while also revealing how that world is made.
Neal Callow explained: ‘Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way. We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way’.
Located approx. 3,050 meters above sea level, the 1,300 square meter building has been constructed within the mountain and is arranged over two levels. Blending seamlessly with its surroundings, the impressive structure reveals itself through a tunnel and unfolds into two main areas offering spectacular views of the beautiful Tyrolean valleys. The bespoke new building to house the installation was designed, and is currently being constructed, by Obermoser Architects, whose other projects have included the spectacular Ice Q restaurant, which was also used in Spectre. 007 ELEMENTS is a partnership between EON Productions, Metro-Goldwyn-Mayer (MGM), and Cable Car Companies Solden.
All in all, 007 ELEMENTS combines state-of-the-art technology with stark contemporary architecture, creating an installation of which Ernst Stavro Blofeld himself would surely be proud. It will certainly be a must for all 007 fans when it opens.
Daniel Craig in Spectre photocall in Austria